The-sophistication-of-truth by Seth Godin


Guest post by Seth Godin , it was probably the best post I have read in a while so I thought I would share.

The sophistication of truth

A common form of complexity is the sophistication of fear.

Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, “you don’t understand” or, “you don’t know the people I know…”

“It’s complicated,” we say, even when it isn’t.

We invent these facades because they provide safety. Safety from the unknown, from being questioned, from being called out as a fraud. These facades lead to bad writing, lousy communication and a refuge from the things we fear.

I’m more interested in the sophistication required to deliver the truth.

Simplicity.

Awareness.

Beauty.

These take fearlessness. This is, “here it is, I made this, I know you can understand it, does it work for you?”

Our work doesn’t have to be obtuse to be important or brave.

Love Deepak

http://www.DeepakLodhia.com

#Fear #Godin #Seth #truth

 

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